Collect all potential data by capturing every interaction with an advanced server-side tracking service. Get real, actionable insights through invisible tracking that drives visible results, paving the way for your brand’s success.
Ready to elevate your online business strategy? At Aadxcel, we help you stay ahead of the curve with trendy marketing techniques. Our advanced server-side tracking service is designed to enhance how you collect & process customer data. Forget about traditional methods that rely on browser-based tracking, we send crucial information—such as page views, clicks, & form submissions—directly from the server to your analytics tools. In this process we need the user’s browser, making it far more accurate, resistant to ad blockers, & compliant with privacy standards. Not only does this boost data accuracy & website performance, but it also ensures that your marketing efforts are optimized for better results. With server-side tracking, you can see firsthand how businesses like yours are sharpening their marketing strategies to stay competitive and continue growing online.
It avoids issues like browser limitations, ad blockers, & Intelligent Tracking Prevention (ITP), ensuring more accurate data collection.
You own the data when you use your server to do tracking. It’s first-party data collection and you have control over what to track & where it’s sent.
Since this is first-party data, it complies with privacy regulations like GDPR, which makes the whole process more privacy-friendly. Lastly, marketers are also able to enrich their data by incorporating the appropriate CRM insights which help them form better relationships with customers and improve user experience.
In this digital world data tracking is essential for all brands if they want to know who is their potential clients. Here are some key benefits of Server-side tracking over client-side tracking:
If you are still tracking traditional browser-based analytics, then probably it is not a complete & correct audience analysis for your content. Now is the time to consider cookie less, first-party data collection, & server-side tracking strategies.
Are rising ad costs impacting your e-commerce business? Server-side tracking offers an effective solution by enhancing ad performance while reducing costs. A potential customer visits your site but leaves without making a purchase. Without server-side tracking, you risk losing that customer forever. This powerful tool ensures accurate conversion tracking, allowing you to identify valuable insights & improve your marketing efforts.
With real-time optimization, you can refine your campaigns, & the ability to retarget & segment audiences helps you reconnect with potential buyers. Additionally, server-side tracking takes control of your marketing expenses & provides e-commerce purchase tracking data that helps you to retarget them & increase seals.
Server-side tracking tracks information directly from your website’s server to analytics platforms outside of the user browser. Your site captures the interaction on your server, instead of doing it client side (like JavaScript in browsers sending data). It circumvents the problems that arise from ad blockers, browser limitations & Intelligent Tracking Prevention (ITP), making it more persistent in data gathering so you can track and share different levels of information.
In Google Analytics 4 Server-Side Tracking, data is collected on your server & sent directly to Google Analytics servers, bypassing the user’s browser. This ensures more accurate data collection, avoids ad blockers & browser limitations, & provides better control over tracking.
With Google Tag Manager (GTM) server-side tracking, user interactions are captured on your server, & then processed by a server-side GTM container. This container sends the data to analytics platforms like Google Analytics, bypassing browser restrictions & improving data accuracy & control.
Facebook Conversion API allows businesses to send data directly from their servers to Facebook, improving conversion rate tracking by bypassing browser restrictions & ad blockers. Combined with a Facebook Pixel setup, it ensures more accurate data, leading to better insights, optimized ad targeting, & improved ROI for businesses.
Google ads conversion tracking — send data from your own server directly to Google ads, Accounting for ad blockers & tracking prevention in browsers. With more accurate conversion tracking, better performance in ad delivery and targeting as well improved return on investment of companies.
Server-side tracking provides much more advanced web analytics we could not achieve just with basic clicks and views. Generate deep, detailed reports of customer performance for:
With All Social Media Pixel Setup and Website Pixel Setup, server-side tracking can boost conversions, optimize your website, and fuel business growth.
